WSQ Marketing

WSQ Identify New Sales and Marketing Opportunities

Identify and convert sales opportunities to sales with effective marketing tools


WSQ Identify New Sales and Marketing Opportunities” will be held for employees of a managerial position. This seminar aims for managers to develop more effective and efficient sales perform via the incorporation of sales marketing and identification tools.

WSQ is a workforce subsidy scheme introduced by the Singaporean government that aims to promote positive workforce development through capability training and skills upgrading. Our program is qualified under the WSQ scheme and can receive subsidised course fee. 

Enhancing the Marketing Ability of Sales Staff at WSQ Subsidized Rates

Up to 70% course funding

Under the WSQ SkillsFuture Program, participants can receive up to 70% course fee funding

Sales Marketing

Identify and acquire new sales marketing skills and tools


100 Practices

Our training style is centred on Alue’s unique “Practice-makes-perfect” training methodology, which is an experiential learning approach that enables skill acquisition and learning transfer.

Learning Outcomes

Identifying the Needs of Customers

Create sales tools and plans based on the different needs of customers

Strategic Sales

Plan sales actions strategically and with a long-term goal in mind

Sales Competition Analysis

Perform sales analysis with competing firms to analyse strengths and weaknesses in sales

Persuasive Sales Plan

The construction of a persuasive sales plan that gains approval from fellow staff and stakeholders

Internal Relations

Improving relations within the company to boost cohesiveness and improve internal synergy


day 1

Introductory Lecture

Discussion: Develope Business Opportunities

Market Trends and Analysis Methods

Case Study

Importance of Targeting and Strategy Development

Examine Partnership Opportunities

Enhance Marketing Strategy Enhancement

Enhance Customer Relationship

Day 2

Discussion: Improving Market Positioning in Your Organization 

Develope a Positioning Proposal

Case Study

Five Strategies for Improving Market Positioning Competitor analysis




          *Please note that the prices denoted below are inclusive of 9% GST effective of 1 Jan 2024.


・16-17 May 2024 / Classroom
・11-12 Sep 2024 / Webinar


Supervisor, Assistant Manager, Manager or Senior Manager

(WSQ subsidy only applicable to Singaporeans or PR)
Maximum 20 People

(First come first served)


Course Ref No: TGS-2022012579
Course & Fund Validity Period: 31 May 2026

Webinar (Synchronous E-Learning)

Course Ref No:TGS-2022013825
Course & Fund Validity Period:31 May 2026


Full cost: SGD 763 incl. tax ➡ Subsidised cost: SGD 273 (MCES/SMES), SGD 413(MINF)
Eligible Absentee Payroll: up to SGD 72 (*eligible applicants only)

“All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website ( to choose from the courses available on the Training Exchange course directory.”

Cancellation Policy

You may request your cancellation under these conditions

Cancelling your application

You may request to cancel your course application by email, subject to the cancellation fee on the following conditions. (The grant will not be offered)

a) More than 30 days before the course commencement date – no cancellation fee
b) 30 days to 15 days before the course commencement date – 25% of course fees
c) 14 days to 7 days before the course commencement date – 50 % of course fees
d)6 days or less before the commencement date–100 % of course fees
e) Upon the commencement date-same as d)

Cancellation by Alue

In the unlikely event that we have to cancel the course for unavoidable reasons, the following terms will apply. In the event of natural disasters, infectious diseases, epidemics or other events which we consider may cause harm to persons or the community, we may cancel the course. In the event of such cancellation, no cancellation fee will be imposed.


Alue Singapore Pte. Ltd.

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+65 6550 6312

+65 9880 5908

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