WSQ Marketing

WSQ Identify New Sales and Marketing Opportunities

Identify and convert sales opportunities to sales with effective marketing tools


” WSQ Identify New Sales and Marketing Opportunities” will be held for employees of a managerial position. This seminar aims for managers to develop more effective and efficient sales perform via the incorporation of sales marketing and identification tools.

WSQ is a workforce subsidy scheme introduced by the Singaporean government that aims to promote positive workforce development through capability training and skills upgrading. Our program is qualified under the WSQ scheme and can receive subsidized rates from as low as $30. 

Enhancing the Marketing Ability of Sales Staff at WSQ Subsidized Rates

Rates from as low as $30

Under the WSQ SkillsFuture SG framework, receive up to 95% subsidy from an original price of $600 to $30.

Sales Marketing

Identify and acquire new sales marketing skills and tools

100 Practices

Our training style is centred on Alue’s unique “Practice-makes-perfect” training methodology, which is an experiential learning approach that enables skill acquisition and learning transfer.

Learning Outcomes

Identifying the Needs of Customers

Create sales tools and plans based on the different needs of customers

Strategic Sales

Plan sales actions strategically and with a long-term goal in mind

Sales Competition Analysis

Perform sales analysis with competing firms to analyse strengths and weaknesses in sales

Persuasive Sales Plan

The construction of a persuasive sales plan that gains approval from fellow staff and stakeholders

Internal Relations

Improving relations within the company to boost cohesiveness and improve internal synergy


day 1

Introductory Lecture

Who is the Customer?

Sales Marketing Analysis

Case Study

Marketing of Value Creation

Value Delivery Framework

Decision Analysis

Case Study


Day 2

Identification of Potential Customers

Internal Communication of Sales Marketing

Internal Negotiation Skills

Case Study

Role Play



                   *As post circuit breaker measures are being eased gradually, all of Alue’s WSQ courses will be facilitated online until future notice. 

       *More details will be released accordingly 2 weeks before the course start date.




More dates for this course 

will be released at a later date.

Interested parties, please contact Alue directly.


Supervisor, Assistant Manager, Manager or Senior Manager

(WSQ subsidy only applicable to Singaporeans or PR)
Maximum 20 People

(First come first served)


CBD Area (TBA)

Funding Validity Period

Until 19 July 2020


①Capitalized by 30% Singaporeans or PR 
②Annual sales is less than S$100 million OR the company has less than 200 employees

If your company  fits both categories, look at graph 1

Otherwise, look at graph 2

Graph 1

Capitalized by 30% Singaporeans or PR & Annual Sales ≦ S$100 million OR Employee ≦ 200
Singapore Citizen & Age ≧ 35 & Monthly Income ≦ S$2,000
Singapore Citizen & Age≧ 40
Other Singapore Citizens or PR
Course Fee
Grant by SSG
Total Gross Fee

Total Fee




Graph 2

Other Companies
Singapore Citizen & Age ≧ 35 & Monthly Income ≦ S$2,000
Singapore Citizen & Age≧ 40
Other Singapore Citizens or PR
Course Fee
Grant by SSG
Total Gross Fee

Total Fee




“All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website ( to choose from the courses available on the Training Exchange course directory.”

Trainers & Course Evaluation

Cancellation Policy

You may request your cancellation under these conditions

Cancelling your application

You may request to cancel your course application by email, subject to the cancellation fee on the following conditions. (The grant will not be offered)

a) More than 30 days before the course commencement date – no cancellation fee
b) 30 days to 15 days before the course commencement date – 25% of course fees
c) 14 days to 7 days before the course commencement date – 50 % of course fees
d)6 days or less before the commencement date–100 % of course fees
e) Upon the commencement date-same as d)

Cancellation by Alue

In the unlikely event that we have to cancel the course for unavoidable reasons, the following terms will apply. In the event of natural disasters, infectious diseases, epidemics or other events which we consider may cause harm to persons or the community, we may cancel the course. In the event of such cancellation, no cancellation fee will be imposed.


Alue Singapore

Pte. Ltd.

Call us

+65 6550 6312

+65 9880 5908

Contact us

Application Form

Course Code: 


26 & 27 August 2020 @9:00~18:00

22 & 23 September 2020 @9:00~18:00

19 & 20 November 2020 @9:00~18:00

10 & 11 September 2020 @9:00~18:00

8 & 9 October 2020 @9:00~18:00

2 & 3 November 2020 @9:00~18:00

5 & 6 August 2020 @9:00~18:00

22 & 23 October 2020 @9:00~18:00

8 & 9 December 2020 @9:00~18:00

24 & 25 August 2020 @9:00~18:00

28 & 29 October 2020 @9:00~18:00

12 & 13 November 2020 @9:00~18:00

3 & 4 December 2020 @9:00~18:00

28 August 2020 @9:00~18:00

29 September 2020 @9:00~18:00

27 November 2020 @9:00~18:00

30 September 2020 @9:00~18:00

30 October 2020 @9:00~18:00

30 November 2020 @9:00~18:00

20 & 21 August 2020 @9:00~18:00

15 & 16 September 2020 @9:00~18:00

14 & 15 October 2020 @9:00~18:00

10 & 11 December 2020 @9:00~18:00