Basics and business trends in Malaysian Culture

Basics and business trends in Malaysian Culture

Learn the unique culture of Malaysia,
her business trends and how to conduct business in Malaysia



Staff who are interested in doing business in Malaysia or are interested in deepening knowledge about Malaysia

Focus and Learning Outcomes

・Understanding the fundamentals of Malaysia culture and how to appropriately conduct business according to business trends in Malaysia
・Acquire knowledge, the right attitude and behaviour for living in Malaysia


・Malaysia’s Culture:Malaysia’s demographic information and diverse cultures with over 800 ethnic groups

・Business Trends:Due to strong multilateral ties, ASEAN's industry hub (market environment, feature industries, Japanese companies) continue to enjoy sustained growth

■Learning style and activities

・Understand cultural and business trends in Malaysia through case studies, group discussions, and past experiences from lecturers

・Developing a suitable analysis and action plan regarding the strategic considerations of a business in the Malaysia ASEAN environment



■Number of participants

Suggested number: 24
(Min 10, Max 42)


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